Professional Roles & Accomplishments

Chief Marketing & Development Officer, Public Speaker, Author

Paradise Valley/Phoenix, AZ

https://www.linkedin.com/in/erikafeinberg

Currently authoring a keynote story for a publisher-backed book called 

Purpose, Passion & Profit

Launching 2018 Q3.

Created ApexOutcomes to serve ActiveForever post acquisition. (2014-Present)

Currently serving multiple clients in helping establish most effective business growth strategies for turnarounds, re-invigorations. Crafting multi-channel articulations/sales presentations, creating tools and workshop curriculum, negotiating pricing/agreements, teaching interactive workshops, and public speaking.

Entrepreneur in Residence & Student Venture Mentor

Appointed as Entrepreneur in Residence for ASU. This was a new position that I delivered on and simultaneously further defined. 

Served all schools/disciplines, and all levels of degrees. (2015-2016)

Worked closely with community business leaders who actively mentor student ventures.


Participated in pitch competitions and trained many teams that led to venture funding for these student ventures.

Many of the student ventures I worked with are now commercial ventures.

CEO. Also acted CFO, COO, CMO, CSO, Training & Development

Tiny ‘mom and pop’ became of one of the highest-ranked ecommerce businesses in the country with retail showrooms, medical education materials, programs and services, print product catalogs, 3PL distribution services, call center, and sales/marketing/creative agency services.  (2004-2014)

The company was run like a living M.B.A. and became a marketing/sales services business to strategic partners and its suppliers, due to its operational efficiencies, its innovative spirit and ka pow approach.


Multi-Channel Merchant Turned Full-Service Creative Agency!

On the surface, the company appeared to be a retailer of devices and consumer medical products, yet it evolved into being a full-service sales and high-integrity lead generation marketing services agency to its suppliers and sponsors/strategic partners such as drug companies, surgical parts companies, medical and travel content distributors, hotels, casinos, planned communities, and healthy lifestyle companies. Oh, and its warehouse became a highly efficient 3PL before FBA even existed!Under Feinberg’s leadership, the company became one of the most respected multi-channel sources of equipment, supplies and device innovations to the medical, OSHA, safety, corporate, government, patient care, travel and athletics markets.


Feinberg led the establishment of:

  • The overall growth strategy of the business, hiring, training, professional development
  • All processes, operations, negotiations, KPI definition/management, articulations and materials
  • Topography and I.T. infrastructure (specifications development and project management)
  • Applied a new win-win industry partnership model to its supply chain; landing over 850 suppliers
  • Designed and managed all marketing and partnership events, full lifecycle, including outcomes
  • The company grew as fast as 200,000% and served more than 1 million B2B and B2C customers
  • The double-opt in email list grew to just under ½ million loyal and responsive recipients
  • The company generated over $90 million in revenues, quite efficiently, through 2014 as a direct effect of Feinberg’s efforts, with only 1 outbound sales person; most sales were inbound
  • The website, and overall web presence, including its social media, has changed notably under the new ownership, yet under Feinberg’s leadership, the eCommerce website, and social media presence, was one of the top naturally ranked in the country despite a very crowded marketplace, and also served approximately 750,000+ visitors/month. (Defined and overachieved all KPI’s)
  • Successfully completed a real estate sale, and 100% stock sale of the company within 6 weeks.

Retained Search Business was Purchased By a VC we Served

eStreetSearch/eStreet Capital purchased Incite– Tempe, Arizona: 

Top Producing Retained Executive Search Professional in Software & Media Industry from 1999-2003

Incite Partners – Scottsdale, Arizona: Founder, Managing Partner 1999 – 2000 

(Acquired by eStreet)

  • Served a variety of top-brand technology companies in the industry such as Oracle Corporation, Turner/Time Warner, BroadVision, Juniper Networks, venture capital and private equity firms. 
  • Helped perform Market Research as well as Retained Executive Search services; identifying executives and building executive teams for new business units, or replacements/improvements.
  • Worked on retainer, serving boards of directors and “C” level executives, and had to work fast; to build new business units or repair failing ones to positively affect shareholder value. 
  • Successfully negotiated, structured and completed a total acquisition of Incite Partners to one of the venture capital companies it was serving (eStreet Holdings), within a 2-month time frame.
  • Retained to work inside the venture capital fund post acquisition.

Pearson Partners Division of Pearson & Associates – Scottsdale, Arizona: 

Retained Executive Search Specialist (Retained Executive Level Search Division) 1990 – 1999

  • Consistently broke company-wide production records and achieved retained search billings that were hundreds of thousands of dollars above anyone else in the firm, with consistency, all 9 years! 

Logix, Inc. – Waltham, Massachusetts: 2 years as a Corporate Market Research Associate 1987-1989 

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PASSIONATE ABOUT EXERCISING HER HIGHLY INTERACTIVE STYLE OF PUBLIC SPEAKING


NOW PRACTICES & TRAINS HER MODEL:

www.MastermindCulture.com



Philanthropic Activities, Interests & Public Speaking

Misc: eMarketing Inc. Scottsdale, AZ: 

Investor and Co-Founder 1999-2001

  • Helped plan, launch and position eMarketing to turn a profit within three months; serving brands such as Kraft, Marriott, Quaker Oats, Georgia Pacific, Forever Living Companies, and Conagra. 
  • The company, very uniquely, helped large organizations leverage the internet to do business with one another more effectively, as well as leveraged the internet to generate (often new) revenue.
  • The business was one of the original “Digital Agencies”, grew over 3,000%, and completed a successful sale to the nation’s largest privately held promotions company within two years. 

Misc:  Social Venture Partners Arizona 

Phoenix, AZ: Investor, Co-Founder, Board Member January 2000 A venture philanthropy organization funding and advising non-profits serving children and education. 

  • Helped attract 120 high profile investors who all invest cash and time/expertise into investees. 
  • Helped build a very impressive and effective board of directors, as well as sub committees that paired investees’ desires and expertise with the diverse needs of the investees.
  • Served on the Board of Directors, also served on the board of our investees.
  • The organization’s venture philanthropy model is now duplicated and practiced throughout the U.S. and worldwide. The model is also endorsed and used by McKinsey and Company.

Misc: Mentor and Teacher for Rising Tycoons Scottsdale, AZ: This is a teen and millennial leadership, business and financial literacy development program that serves private and charter schools, community colleges and universities.


Misc: Mentor and Interactive Workshop Leader for BossBabes: Teaching and inspiring high-achieving millennial business women.

     

Personal Interests

Philanthropy, writing, reading biographies, sunshine/outdoors, staying healthy and fit, investing/advising, learning new technologies, national and worldwide travel, skiing, mountain biking, business and leadership techniques,  arts, opera, symphony, driving fast cars and classic cars, enjoying my amazing IT/MBA/eCommerce rock star of a husband who also renovates cars from the frame-up, spending time with two profoundly impressive and amusing children now at Barrett/ASU finance and graphic design/programming.