Wisdom Highlights

ECommerce Quote - Oberlo


Erika Feinberg

Phronesis Specialist, ApexOutcomes
Twitter LinkedIn

“Watch this short video: https://youtu.be/JSkTq9PTej4.  Then, look at your highest costs or pain points. Then, look at the population you are touching. Then, look at how specific stakeholder groups you’re already involved with might benefit from being exposed (meaningfully) to that audience. Then, craft a brilliant program that benefits everyone involved…especially the audience (through every channel…including print…print is not dead).  You should be able to transform costs and pain points into innovations and profits if you approach this formula mindfully! This is my superhero power and what got me to where I am today. It works, and everyone wins!”


Retrieved From: https://www.oberlo.com/ebooks/ecommerce-experts/ecommerce-quotes 

Ch 7 Ecommerce Quotes from top ecommerce experts. Last chapter, 3rd to last quote in the book…best for last? Actually, I liked Sam Hurley’s and Paul Johnston’s comments too!

Sam Hurley Optim-Eyez


Sam Hurley
Founder, Optim-Eyez
Twitter LinkedIn

“As we head into 2018, my best tip (by far) is to utilize AI (Artificial Intelligence).

The innovative tech of today allows ecommerce businesses to scale by automating and enhancing an array of operations and initiatives to a degree otherwise impossible.

5 key applications for AI in Ecommerce:

· Predictive Marketing

· Hyper-Personalization (at scale)

· Search Results on steroids

· Dynamic Pricing (including inventory automation)

· Chatbots / Virtual Assistance

The customer journey is changing. Consumers want everything, and they want it immediately. Experience matters more than anything else — and the technology at our fingertips enables such amazing experiences, only desired in today’s fast-paced world.

AI is finding its way into every aspect of our professional (and personal!) life — SEO, content creation, Social Media, ads and customer service — to mention only a few areas.

Consumers are constantly exposed to the best of the best, and their tolerance for anything less is diminishing.

81% of consumers want brands to get to know them and understand when to approach them (and when not to).”

Without AI and machine learning, this is a colossal challenge.

Failure to stay on top of trends places ecomm brands at risk of falling majorly behind in the fierce battle for attention.”

Paul Johnston Search Gurus


Paul Johnston 

President / CEO, Search Gurus Inc


“Stay focused, and do regular updates. Take the time to cover the

who, what, where, when and why for each product you are promoting.

Make sure the description contains the keywords you want to rank well

for and add supporting content. Make sure you add alt text for each

image and video. If you are lacking video of your product, then make a

video and add it. It’s amazing how quickly this tip will help your website

stand out above the competitors. Once this is done, rinse and repeat.

Make sure you are updating the content regularly. Add more content or

additional details. You do not need to have a perfect page when you go

live, but you do need to constantly update and refine the page to give

your website a ‘heartbeat’ and a reason to be re-indexed. And above all

else, stay positive and keep moving forward towards your goals.”

The Secret to Truly Learning


Listen more than you speak.

The Secret to Solving


Eat right. Get outside. Pick the best people possible to be outside with.

The Secret to Truly Teaching


Listen more than you speak.